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The entrepreneurship marketing environment
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 55-78). 2011
Persistent link: https://www.econbiz.de/10008822550
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Cognitive dissonance : the implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products
Gbadamosi, Ayantunji - In: International journal of retail & distribution management 37 (2009) 12, pp. 1077-1095
Persistent link: https://www.econbiz.de/10009521944
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Low-income consumers' reactions to low-involvement products
Gbadamosi, Ayantunji - In: Marketing intelligence & planning 27 (2009) 7, pp. 882-899
Persistent link: https://www.econbiz.de/10009526317
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Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10009532734
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Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji - In: Society and business review 10 (2015) 2, pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
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Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015
Persistent link: https://www.econbiz.de/10010393200
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Critical perspectives on diversity, equity, and inclusion in marketing
Gbadamosi, Ayantunji (ed.) - 2022
"This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"--
Persistent link: https://www.econbiz.de/10013173689
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Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption
Gbadamosi, Ayantunji - In: International journal of market research 62 (2020) 5, pp. 561-577
Persistent link: https://www.econbiz.de/10012308960