Investor behavior towards mutual fund is an emerging area of behavioral science. There exist behavioral biases in the event of taking investment decision. The investment behavior is influenced by different factors. Hence, in the present study, based on a review of literature, factors influencing...

The risk perception concept of investors means the way in which investors view the risk of financial assets, based on their concerns and experience. The risk perception of investors is influenced by different factors. The objective of the present study is to find out the impact of demographic...