Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-25
The goal of the paper is to present the framework for combining clustering and classification for churn management in … approach to churn management using clustering and classification, which was tested on the churn dataset with a rich variable … structure. The proposed approach is continuous since the results of market segmentation and rules for churn prediction can be …
