This research project examined the metaphors of Globalization and trade in the context of current asymmetries … views language as a social activity through which humans conceive and understand the reality they live in. Metaphors in … particular provide speakers with an inventory of comparisons and pictures. Metaphors offer the discourse its down …

This paper deals with the way metaphors carried over from physical or biological systems condition the analysis of … economic systems. The metaphors drawn from Newtonian mechanics, or from conservative fields of force, by neoclassical … of such metaphors. It is argued that these metaphors provide illumination to aspects of economic systems which are not …

Economic theories are systems of beliefs about the world. Models formalize parts or aspects of theories but leave much …

thing in common: they used biological metaphors when speaking about economics. Nonetheless, today, this relation subsists …

up Belgium. In this article, the frequent use of political metaphors by North-Belgian politicians and journalists is … analysed through a critical metaphor analysis (CMA) that approaches the different metaphors at a descriptive, an interpretative … and a motivational level. Four meta-categories of metaphors were identified - sports and games metaphors, war metaphors …

This paper explores how cultural metaphors in ethnic servicescapes enhance consumer pleasure. To date, marketing … servicescapes. However, few studies are available on consumer pleasure in ethnic servicescapes or the use of cultural metaphors in … pleasure named “ethno-pleasure.” This notion relates to consumer emotional responses to the cultural metaphors in the …

Technologies. Many empirical studies, using a cultural framework, have been carried out in Information Systems research. Most of … influential variable is central to this model. Therefore, we discuss the utility of the use of metaphors in cultural studies, more …