Showing 153,991 - 154,000 of 154,004
Persistent link: https://www.econbiz.de/10014308942
Persistent link: https://www.econbiz.de/10013549862
Persistent link: https://www.econbiz.de/10013350960
Persistent link: https://www.econbiz.de/10013380494
Persistent link: https://www.econbiz.de/10013330720
The agricultural sector is responsible for a large share of natural resource use and climate impact. A sustainable food system transition requires amongst others that a majority of consumers begins to eat more plant based. However, so far, only a niche or minority of consumers eats primarily...
Persistent link: https://www.econbiz.de/10014517833
This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...
Persistent link: https://www.econbiz.de/10014527497
The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...
Persistent link: https://www.econbiz.de/10014527619
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...
Persistent link: https://www.econbiz.de/10014527821
The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...
Persistent link: https://www.econbiz.de/10014527885