This note presents an ordered search model in which consumers search both for price and product fitness. We construct … an equilibrium in which there is price dispersion and prices rise in the order of search. The top firms in consumer … search process, though charge lower prices, earn higher profits due to their larger market shares. …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …