Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 3, pp. 219-242
Purpose – The practice of an interscholastic athletic department reproducing the logo of a collegiate team for its own use is becoming increasingly visible. In response to this growth, many collegiate licensing departments have begun actively enforcing zero-tolerance policies that prohibit...