With so many possible choices, why do managers adopt the strategies they do? We identify delays between adopting a strategy and observing the full implications of that choice as a critical factor influencing strategic choices. Using a realistic simulation of a service firm, we conduct a...

System dynamics research has made numerous contributions to a range of management subfields including: operations; organization behavior; marketing; behavioral decision making; and strategy. In this paper, we focus on the role for system dynamics research to make important progress on the...