Purpose: This paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems...

Purpose: The purpose of this paper is to investigate various problems experienced by cottage-based women entrepreneurs to launch and develop their ventures in Oman and to focus on women going beyond their traditional family roles for various reasons to establish themselves in Omani society....

Purpose: The emergence of children as a distinct consumer class has led to a stronger influence on the parents and their participation in the family buying process. This paper aims to investigate the different socializing agents of children across different product categories leading to their...

Purpose: This paper aims to explore and analyze the various consumer socialization agents for the young Omani Arab children, who play a key role in the family purchase process. Design/methodology/approach: A mixed method research approach was adopted in the form of a survey and short interviews...

Purpose: Young children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab children’s influence for various products and services and across different buying process stages. The...