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economic cohesion and diversity, whose main purpose is to proclaim priority values for the society that need to be realized. Well-conceived and implemented territorial marketing strategy is the basis for sustainable regional development that resolves in well-being of the actors who live on that...
Persistent link: https://www.econbiz.de/10011984756
The article investigates the impact of international factors to formation of marketing adaptation strategies of regional centres development; regards influence of “regional revolution†to strategic trends of cities of Chernivtsi and Suceava; forms a list of factors that can either open...
Persistent link: https://www.econbiz.de/10011316144
It considered the composition of scientific theories of territorial marketing, which includes situational and strategic vision. It proposed definition of the partnership territorial marketing concept and described approaches to understanding the structure of the marketing-mix. It argued that...
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economic cohesion and diversity, whose main purpose is to proclaim priority values for the society that need to be realized. Well-conceived and implemented territorial marketing strategy is the basis for sustainable regional development that resolves in well-being of the actors who live on that...
Persistent link: https://www.econbiz.de/10011936854