Cavalcante, Sérgio - In: Journal of Management and Governance 18 (2014) 2, pp. 449-469
technology for commercial purposes, this study applies a process-based framework of business model change. The main finding is … that managers’ initiatives occur in the context of a “pre-stage” of potential business model change, which includes … processes of experimenting and learning. The pre-stage finding gives a better understanding of when change initiatives affect a …