Purpose: This paper examines the development of customer-based brand equity through communication consistency in a luxury hotel segment. Communication consistency is considered as a basic principle of the integrated marketing communications (IMC) approach. Design/methodology/approach: The...

Purpose: This article aims to propose guidelines to develop moderation hypotheses, assess moderators using the multigroup analysis and interaction effect approaches and interpret the results of moderation analysis in tourism and hospitality research. Design/methodology/approach: Through a...

Dynamic capabilities (DCs) have been in the recent focus of mainstream strategy research. Recent theoretical advances have seen the advent of DCs in supply chain management research, where DCs have been identified as enhancers of supply chain performance and firm's effectiveness. However, the...