To yield strategic benefits for all participants, collaboration between OEMs and suppliers have to be based on win-win partnerships. It is uncertain whether this concept deals with a visionary myth or a realistic model. To clarify this, win-win partnerships are examined on the basis of the three...

In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new...