Showing 41 - 50 of 104
Due to the global financial crisis, credit on international markets became more restricted for banks, turning attention to internal clients and their deposits to gather funds. This driver led to a demand for knowledge about client’s behavior towards deposits and especially their response to...
Persistent link: https://www.econbiz.de/10010693269
Purpose This study aims to propose a model to explain online review helpfulness grounded on both previously identified constructs (e.g. review length) and new ones, which have been analyzed in other online reviews’ contexts but not to explain helpfulness. Design/methodology/approach A total of...
Persistent link: https://www.econbiz.de/10014874023
Purpose Online travel reviews platforms have become innovative information systems due to the incorporation of sophisticated gamification elements such as visually appealing badges. This study aims to analyze three features of the review after leveling up a badge: review length (number of...
Persistent link: https://www.econbiz.de/10014874154
Purpose: This paper aims to identify the main themes shared in online reviews by airline travellers, as well as which of these themes were linked with higher and lower value for money ratings. Design/methodology/approach: The research used mixed content analyses (i.e. quantitative and...
Persistent link: https://www.econbiz.de/10012069247
This study aims to analyze how privacy concerns about the Internet have an impact on the consumer’s intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the...
Persistent link: https://www.econbiz.de/10012115914
Persistent link: https://www.econbiz.de/10011946149
Purpose: The purpose of this study is to contribute with new insights into the nature, dimensionality and measurement of the core essence of the small city boutique hotel (SCBH), something which has been limited in the literature to date. It further explores the conceptual relationships of SCBH...
Persistent link: https://www.econbiz.de/10012185235
Purpose: The purpose of this paper is to analyse the different typologies of tourists that appear in cities that are in a different position within the destination life cycle. Barcelona and Lisbon, two urban destinations, with a strong growth of tourists in the last two decades, which are in...
Persistent link: https://www.econbiz.de/10012185910
Persistent link: https://www.econbiz.de/10012406569
Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment...
Persistent link: https://www.econbiz.de/10009482145