According to a survey, 12 million Indians join the labor force every year. Thus, major factors that lead to more entrepreneurial ventures need to be identified. The Government of India has also taken initiatives like Make in India, Atal Innovation Mission, Digital India, Startup India, Standup...

Purpose: This paper aims to investigate the factors that affect mobile banking adoption among the bottom of the pyramid (BoP) group in an emerging market. Design/methodology/approach: Data were collected from 332 bank customers in the BoP group through a questionnaire based on previously...