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This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups’ willingness to pay for traditional wine through a Tobit model...
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and non-hungry subjects on food products delivered either immediately after the auction or in 1 week's time. Results …
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that differ in the elicitation technique: secondprice Vickrey auction and discrete choice experiment. For each technique … benefits of policy interventions. The paper reports the results of an experiment that combines induced value and home …-grown value elicitation procedures. Home-grown values are elicited for a public food policy. The experiment has two treatments …
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