innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing …. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few … researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with …

service innovation become vital not only for analysis but also for stimulating the innovation systematically.In this paper, we … one is "consumerization" and the other "ecosystem ". Both are characteristic factors for the innovation in the sector ….We also propose the framework for innovation taking account of these factors. And this framework make us possible to approach …

diffusion policy but also the future mobile telecommunications technology diffusion policy. In China, 3G service was started in …While Chinese telecommunications industry has been continuously developing, the penetration rate of mobile … telecommunications by province in China is distributed from less than 40% to larger than 100% in 2009. This regional disparity in terms …