Blazheska, Daliborka; Ristovska, Natasha; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 52-62
Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...
