Mayer, Thierry; Melitz, Marc J.; Ottaviano, Gianmarco I. P. - 2016
We document how demand shocks in export markets lead French multi-product exporters to re-allocate the mix of products … sold in those destinations. In response to positive demand shocks, those French firms skew their export sales towards their … theoretical model highlights how the increased competition from demand shocks in export markets - and the induced product mix …