part PART I The landscape of Social and Sustainable Finance and Investments -- chapter I I.1 Introducing Social and Sustainable Finance -- chapter I I.2 Introducing Impact Investing -- chapter I I.3 Special Instruments -- part PART II Challenges, Suggestions, Critiques, and Debates -- chapter II...

1. PR and trust 'booms and busts' -- 2. Reframing trust, power and PR -- 3. Promoting state financial power : creditworthiness as trustworthiness -- 4. Financial trade associations : territorial battles for trust -- 5. Stock market storytelling : dalliances with trust -- 6. Changing banking...

PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust --...