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Gender and family entrepreneurship : an overview / Vanessa Ratten, Veland Ramadani, Leo-Paul Dana and Robert Hisrich -- Culturally endorsed leadership styles and entrepreneurial behaviors of women / Saurav Pathak and Etayankara Muralidharan -- Moving beyond the barriers : examining the impact of...
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Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7....
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