Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7....

Nature of Family Business -- Governance in the Family Businesses -- Strategic Management in Family Businesses -- Innovation in Family Businesses -- Succession and Family Businesses Longevity -- Socioemotional Wealth in Family Businesses -- Human Resource Management in Family Business -- Conflict...

This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Expert...

1. Sustainable Family Businesses: Concepts and Typology -- 2. Sustainability and Competitive Advantage in Family Businesses -- 3. Sustainable Finance in Family Businesses -- 4. Sustainable Human Resource Management in Family Businesses -- 5. Sustainable Marketing and Public Relations in Family...

Part I: Essentials -- 1. Nature of Family Business -- 2. Governance in the Family Businesses -- 3. Socioemotional Wealth in Family Businesses -- Part II: Strategic Aspects -- 4. Strategic Management in the Family Businesses -- 5. Succession and Family Businesses Longevity.-6. Human Resource...