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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
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Das Unternehmen der Zukunft : das 7-Schritte-Programm aus der Kellogg School of Management
Sawhney, Mohanbir S.
;
Zabin, Jeff
-
2002
Persistent link: https://www.econbiz.de/10001698214
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3
Marketing in the metaverse
Sawhney, Mohanbir S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 261-278)
.
2023
Persistent link: https://www.econbiz.de/10014283180
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Branding in technology markets
Sawhney, Mohanbir S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 201-225)
.
2005
Persistent link: https://www.econbiz.de/10003285405
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Knowledge management and the emerging organizational models of distributed innovation : towards a taxonomy
Prandelli, Emanuela
;
Sawhney, Mohanbir S.
;
Verona, Gianmario
- In:
The future of knowledge management
,
(pp. 137-160)
.
2006
Persistent link: https://www.econbiz.de/10003287311
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Network-centric innovation : four strategies for tapping the global brain
Nambisan, Satish
;
Sawhney, Mohanbir S.
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 147-163)
.
2009
Persistent link: https://www.econbiz.de/10003863980
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The global brain : your roadmap for innovating faster and smarter in a networked world
Nambisan, Satish
;
Sawhney, Mohanbir S.
-
2007
-
1. print.
Persistent link: https://www.econbiz.de/10003484407
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Marktreife Erfindungen
Nambisan, Satish
;
Sawhney, Mohanbir S.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
6
,
pp. 19-20
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A buyer's guide to the innovation bazaar
Nambisan, Satish
;
Sawhney, Mohanbir S.
- In:
Harvard business review : HBR
85
(
2007
)
6
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003471568
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High-performance product management : the impact of structure, process, competencies, and role definition
Tyagi, Rajesh K.
;
Sawhney, Mohanbir S.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
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pp. 83-96
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