Amboage, Gabriel Bernardes; Monteiro, Guilherme Fowler de A. - In: Innovation & management review 21 (2024) 3, pp. 198-211
Brazil, as well as their actual usage behavior. Design/methodology/approach The study employs the Unified Theory of … across Brazil through a questionnaire and used structural equation analysis to analyze the data. Findings Research suggests …'s uniqueness stems from its focus on the PIX usage, which is becoming the primary payment method in Brazil. It also measures the …