Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development.

The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.

Through the analysis of the market mix, especially the products and promotion components, we can notice that Beijing’s cultural tourism provide tourists with cultural attractions, events, big quantity of accommodation choices and quite well-built infrastructures with different means of...

Knowledge Management of higher education is correlated to self-assessment process .This can act as a well-thought-out groundwork for effective decisions and work plan relating to quality assurance at Bangladesh. The research was created on secondary sources and presents qualitative research....

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

The aim of this paper is to analyze the role of Chinese government in Beijing’s tourism development. China’s tourism industry was growing day by day and the pattern of tourism development was changed especially through the Five-Year Plan for National Economic and Social Development, which...

Maximizing profit is great of each and every businesses but how to make profit to develop human society environmental, political, social, legal, and technical are a great challenge in these days. In Indian there are various venture capital systems, programmes, policies and promotions by the...

This review paper mentioned about meaning of Tax, Types of Taxes, GST, Applicability of Tax, Components of GST, Organization Structure in GST, Rates and taxes of GST, Registration of GST, Forms of Registration, Simple Example of GST, Political or Religious issues concerning GST ,Revenue of...