Shahbaz, Muhammad Saeed; Javaid, Mudaser; Alam Kazmi, … - In: Journal of Islamic Marketing 13 (2021) 7, pp. 1479-1491
Purpose: Branding plays a vital role in the success of every organization and even industry. In Islamic countries, every organization must consider Sharia rules while strategy making. Nowadays, the supply chain is considered a major tool of branding and marketing. After an extensive literature...