Brenes, Esteban R.; Martínez, Carlos; Pichardo, Caleb A. - In: Academia Revista Latinoamericana de Administración 29 (2016) 1, pp. 2-19
Purpose The purpose of this paper is to discuss Centrolac, a Nicaraguan company engaged in processing ultra-pasteurized milk, and provides abundant information for readers to decide on vertical vs horizontal integration to deal with the changing competitive environment. It has been prepared to...