Consumer ethnocentrism (CET), healthiness perception and health consciousness have been extensively researched in … preferences toward domestic food. However, the effect of health consciousness on domestic food choices has not yet received a … ention. Our online study (N=227, convenience sample from Lithuanian population) closes this gap by showing that health …

in targeted physiological functions. However, despite the proliferation of functional food health claims promising more …, the authors demonstrate that consumers with lower health consciousness are particularly sensitive to conflicting … information about the validity of a functional food health claim; specifically, the presentation of conflicting (versus …

as time pressure and irregular daily routines, suppresses health orientation in on-the-go consumption. Based on current … time pressure fosters health orientation regarding on-the-go consumption. Implications for industry and retailers are …