Advertising on e-commerce marketplaces, wherein sponsored product listings are interleaved with organic product …

Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also … advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered …

Using daily advertising data, we analyze the short-term effects of advertising on investor attention and on financial … market outcomes. Based on various investor attention proxies, we show that advertising positively affects attention. However … influenced by advertising. Further results suggest that previous findings of an economically significant positive relation …

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising …, advertising, and information acquisition. This illustrates the firm's tradeoff of actively managing its consumer base through …

advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …

Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto … readers from other newspapers mitigates bias, while competition for advertising by online platforms exacerbates it. Finally …

This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …