In sponsored search advertising, advertisers bid to be displayed in response to a keyword search. The operational … broad match, in sponsored search advertising. We show that because these costs inhibit participation by advertisers in …

In this paper we analyze a stochastic dynamic advertising and pricing model with isoelastic demand. The state space is …-Steiner identity will be derived. Explicit expressions of the optimal advertising and pricing policies, of the value function and of … the optimal advertising expenditures will be given. The general results will be used to analyze the case of impatient …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

sales figures for Q1 in Vietnam, a rate five times faster than India (Business Insider Australia 2014). SMS advertising is … one of the most popular forms of mobile based advertising and represents significant opportunities for advertisers to … reach consumers on the move. Despite the advertising potential invested in this medium, there is a lack of research into the …

The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the … article touches the problem of the possibility to implement innovative solutions in advertising and perception thereof among … active advertising as well as recipients of those activities …

We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to … its advertising campaign. The two rival firms care only about capturing a dominant share of the relevant market. Hence, if … strategies yields a clear and unique prediction about the outcome of the advertising game …

Individual investors use advertisements to make investment decisions. We test how advertising content affects investor …

Measuring the causal effects of digital advertising remains challenging despite the availability of granular data …. Unobservable factors make exposure endogenous, and advertising's effect on outcomes tends to be small. In principle, these concerns … in the advertising industry enables observational methods to recover the causal effects of online advertising. Using data …