Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers … and retailers. Due to the highly concentrated market of search advertising, a manufacturer's and its retailers' ads can … fixed percentage of each retailer's advertising cost, while at the same time competes with its retailers and outside …

Does advertising help consumers to find the products they need or push them to buy products they don't need? In this … paper, we study the effects of advertising on consumer mistakes and quantify the resulting effect on consumer welfare in the …'s exposure to direct mail refinance advertising and their subsequent refinancing decisions. Even though on average borrowers …

, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites … user-related factors: (a) more positive (negative) attitudes toward online advertising encourage adblocker deactivation … deactivation. These hypotheses were supported by a survey conducted by the Spanish advertising industry, but the influence of …

stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising …, additional research to better understand advertising avoidance is needed. Most advertising avoidance studies to date measure … either task attention or attention to advertising. This paper contributes to a more holistic view of attention by examining …

There is widespread evidence that some firms use false advertising to overstate the value of their products. We … advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We … establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions …

We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which …

awareness through targeted advertising. …

This paper investigates whether newspapers report more favorably about advertising corporate clients than about other … firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that … advertising leads to more positive press coverage. This advertising bias in reporting is found to be mitigated but not eliminated …