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32331
Marketing
advertising
patterns : an examination into the continuing sales-
advertising
share relationships of established brands in the consumer non-durable goods field
Peckham, James O.
- In:
Esomar congress
(
1974
),
pp. 363-380
Persistent link: https://www.econbiz.de/10003648611
Saved in:
32332
Ueber ein neuartiges Verfahren der Wirkungskontrolle von Werbekampagnen
Paul, Helmut
- In:
Kleiner Almanach der Marktforschung
4
(
1963
),
pp. 71-76
Persistent link: https://www.econbiz.de/10003648709
Saved in:
32333
Bio-psychologische Werbestrategien bringen mehr
Penopp, Joachim
- In:
IO-Management-Zeitschrift
52
(
1983
)
4
,
pp. 170-172
Persistent link: https://www.econbiz.de/10003648870
Saved in:
32334
Anhaltspunkte zur Auswahl einer Marketing- und Kommunikations-Beratung in der Werbepraxis
Pepels, Werner
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
34
(
1988
)
2
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003649623
Saved in:
32335
Manipulation durch
Werbung
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
32
(
1979
)
10
,
pp. 611-613
Persistent link: https://www.econbiz.de/10003650340
Saved in:
32336
Widerstände gegen die Werbebeeinflussung
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
32
(
1979
)
9
,
pp. 543-546
Persistent link: https://www.econbiz.de/10003650343
Saved in:
32337
Wie "erlernt" der Konsument eine Werbebotschaft?
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
33
(
1980
)
5
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003650347
Saved in:
32338
Concentration of control and the price of television time
Peterman, John L.
- In:
The American economic review
61
(
1971
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10003650595
Saved in:
32339
Werbegeschenke als Betriebsausgaben : Skurrile Folgen e. Norm, d. mehr Gerechtigkeit bringen sollte
Philipowski, Ruediger
- In:
Betriebs-Berater : BB
39
(
1984
)
27
,
pp. 1724-1726
Persistent link: https://www.econbiz.de/10003650664
Saved in:
32340
Le message publicitaire, concurrence loyale er concurrence déloyale
Plaisant, Robert
- In:
Vendre : revue mensuelle
361
(
1960
),
pp. 58-61
Persistent link: https://www.econbiz.de/10003651251
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