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Content is king but context is queen : how involvement facilittes the impact of website
Alhoqail, Saad A.; Floyd, Kristopher - In: International review on public and non-profit marketing 17 (2020) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10012292926
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Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Alhoqail, Saad A.; Zacca, Robert; Floyd, Kristopher - In: Journal of East-West business 28 (2022) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10013463259
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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204