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Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
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Ranking operational causes of bullwip effect in supply chain using AHP : perception of managers in FMCG sector
Khan, Maaz Hasan
;
Ahmad, Salma
- In:
Metamorphosis : a journal of management research
15
(
2016
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10011667400
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Lifestyles concepts and ecological behavior : an empirical study in India
Ahmad, Asad
;
Adnan, Arham
;
Khan, Mohammed Naved
- In:
Serbian journal of management : an international …
14
(
2019
)
2
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012139144
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4
Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
Adnan, Arham
;
Ahmad, Asad
;
Khan, Mohammed Naved
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 348-377
Persistent link: https://www.econbiz.de/10011806293
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Development, refinement and validation of a lifestyle instrument in India : a confirmatory factor analytic approach
Adnan, Arham
;
Khan, Mohammed Naved
- In:
International journal of business innovation and research
17
(
2018
)
1
,
pp. 87-111
Persistent link: https://www.econbiz.de/10011958553
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Consumer lifestyles and ecological behavior : a study of car buyers in India
Adnan, Arham
;
Ahmad, Asad
;
Khan, Mohammed Naved
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 1752-1764
Persistent link: https://www.econbiz.de/10014328832
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Developing a new lifestyle instrument : an analytic hierarchy process-based approach
Adnan, Arham
;
Uddin, S. M. Fatah
;
Mehdi, Mohd.
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012887893
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