This paper presents a new combined method for the short-term load forecasting of electric power systems based on the Fuzzy c-means (FCM) clustering, particle swarm optimization (PSO) and support vector regression (SVR) techniques. The training samples used in this method are of the same data...

Purpose: This paper aims to examine the interesting but largely unexamined effects of pride-tagged money and surprise-tagged money on consumers’ spending and product-choosing behaviors. Design/methodology/approach: The present research utilizes experimental design and survey methods to...

Purpose: The purpose of this paper is to explore the effect of cuteness and cool on the perceived quality of digital products, the mediating effect of brand perception (warmth and competence) and the moderating effect of the individual perception level. Design/methodology/approach: This paper...