Hassan, Yusuf; Sengupta, Anirban - In: Journal of Islamic Marketing 10 (2019) 3, pp. 981-1002
Purpose: India has an over-180-million Muslim population, which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities and challenges pertaining to halal business in India. The purpose of this study is to explore and examine...