Similar Search Results

La producción científica sobre distribución comercial en España, 1990 - 2000

Vallet Bellmunt, Teresa; Frasquet Deltoro, Marta; Gil … - In: Información comercial española : ICE : revista de … (2002), pp. 119-139

Persistent link: https://www.econbiz.de/10001729987

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10012653342

El apoyo a la internacionalización del sector minorista en España : un enfoque desde las necesidades

Fayos Gardó, Teresa; Calderón García, Haydeé; … - In: Información comercial española : ICE : revista de … 871 (2013), pp. 145-161

Persistent link: https://www.econbiz.de/10010206017

The role of the store in managing postpurchase complaints for omnichannel shoppers

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296

Persistent link: https://www.econbiz.de/10012238069

Internationalization patterns in fashion retail distribution: implications for firm results

Mollá-Descals, Alejandro; Frasquet-Deltoro, Marta; … - In: The Service Industries Journal 31 (2010) 12, pp. 1979-1993

Fashion retailers have been intensively involved in internationalization processes, leading to an upsurge of some global fashion brands. Notwithstanding, internationalization processes may differ across retailers and also their results in their overseas ventures. This paper aims at shedding...

Persistent link: https://www.econbiz.de/10010973642

Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

Martinez-Ruiz, María Pilar; Mollá-Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 533-558

Persistent link: https://www.econbiz.de/10008210217

Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

Martinez-Ruiz, María Pilar; Mollá-Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 533-558

Persistent link: https://www.econbiz.de/10008210776

Borrower Decision Aid for people-to-people lending

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 52-61

Persistent link: https://www.econbiz.de/10008387053

Using store level scanner data to improve category management decisions: Developing positioning maps

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666

Persistent link: https://www.econbiz.de/10008237947