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Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
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Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value
Miller, Chadwick J.; Sajtos, Laszlo; Lemon, Katherine N.; … - In: The journal of services marketing 37 (2023) 4, pp. 478-495
Persistent link: https://www.econbiz.de/10014276925
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Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.; Samper, Adriana - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
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Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.; Brannon, Daniel C. - In: Journal of Product & Brand Management 31 (2021) 1, pp. 1-15
Purpose: The purpose of this paper is to investigate whether consumers in pre-owned durable goods markets (such as pre-owned automobiles) purchase products with higher premium/luxury positioning in a vertical line-up compared to consumers in new durable goods markets. The moderating role of...
Persistent link: https://www.econbiz.de/10012541347
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Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.; Brannon, Daniel C. - In: The journal of product & brand management 31 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
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What makes people choose within-domain versus across-domain compensation following a self-threat? : the role of self-verification motives
Brannon, Daniel C. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 940-964
Persistent link: https://www.econbiz.de/10012178454
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One does not fit all : what is in a salesperson sample?
Rutherford, Brian N.; Troncoza, Martha; Ambrose, Scott C.; … - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 354-367
Persistent link: https://www.econbiz.de/10014447835
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Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus; Salas, Jim - In: The journal of product & brand management 26 (2017) 6, pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.; Nagel, Duane; Bonney, Leff; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10012181637