This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...

This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...

Our life is built around coordinating efforts with others. This usually involves incentivizing others to do things, and sustaining our relationship with them. Using the wrong incentives backfires: it lowers effort and tarnishes our relationships. But what constitutes a ‘wrong’ incentive? And...

Leadership is one of the most studied topics in organizational settings and has been studied in relation to several employee performance outcomes. Based on literature review, it is observed that the concept of congruence between leaders and followers is relatively new. As organizations spend a...

This paper draws from follower centric perspective and implicit leadership theories to explore factors that predict higher congruence between real and ideal leader in followers' view. It also examines the impact of sociodemographic and organizational characteristics to the prediction of...

In dieser Studie analysieren wir das Potenzial organisierter Interessen als Transmissionsriemen zwischen der Bevölkerung und politischen Institutionen im parlamentarischen System der Bundesrepublik zu fungieren. Wir verwenden Daten aus Experteninterviews mit Lobbyistinnen und Lobbyisten und...

The global surge in independent fiscal councils (IFCs) raises three related questions: How can IFCs improve the conduct of fiscal policy? Are they simultaneously desirable for voters and elected policymakers? And are they resilient to changes in political conditions? We build a model in which...

Evidence of assortative mating according to personality was reported in a previous SOEP-based study (Rammstedt & Schupp, 2008). Based on population representative data of almost 7000 couples, high levels of congruence between spouses were found, which increased with marriage duration. Almost...

Abstract Companies have recognized that people buy or consume products not only for their functional value but also to enhance their self-concept through the symbolic meaning embedded in these products, customers seek brands with a personality identical with their own personality. In this...