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Which constructs are most important to marketing? Has their importance waxed or waned over time? Is the discipline converging or diverging conceptually? Although scholars have attempted to study the evolution of the discipline, such questions remain largely unanswered. The present research...
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Purpose: The Stress-Energy Questionnaire (SEQ) is an instrument developed to measure two aspects of mood at work. This study evaluates the discriminant validity of the SEQ when assessments are separated into work and leisure time. Furthermore, the use of the scale categories was explored with...
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There is a widespread use of statistical tests to evaluate measurement scales of latent constructs in the business arena. However, the results of these tests can yield misleading conclusions regarding the validity of measurement scales. Therefore, content validity has to be considered in order...
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