Prominent economic theories have emphasized the role of commonly held perceptions and expectations for determining macroeconomic outcomes. A key empirical question is how such collectively held beliefs are formed. We use the FIFA World Cup 2006 as a natural experiment. We provide direct evidence...

This paper analyzes the extent to which FIFA's trademarks can be protected under the South African Intellectual Property regime. It discusses the import that such protection carries for FIFA and how aggressively FIFA protects its IP. It concludes that the trademark protection in South Africa,...