"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of...

Purpose - The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by...