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Smart hospitality has become an attractive project in tourism. Extant research has studied smart technology as a contingency but has neglected to conceptualize smartness and investigate its consequences. This study conceptualizes and operationalizes smart hospitality and explores the...
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Die Balanced Scorecard ist seit den ersten Veröffentlichungen zu diesem Konzept Anfang der neunziger Jahre in vielen Unternehmen und anderen Institutionen als ein Instrument zur Verwirklichung eines ganzheitlichen Performance-Measurement-Ansatzes eingeführt worden. Hervorgerufen durch die...
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Purpose – Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading unless researchers establish the invariance of their measures. While methods have been proposed to...
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Purpose The purpose of this paper is to explain how to model moderating effects of composites using partial least squares (PLS) path modeling. It provides the methodological underpinning of moderating effects in general and describes the various approaches for forming the interaction term, i.e.,...
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