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This study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the...
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Purpose Following an experiential marketing approach, this study addresses whether customer destination-based experiences (CDBE) affect tourists’ loyalty and emotions and if positive and negative emotions mediate this relationship. Hence, this study aims to verify the role positive and...
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Ziel der empirischen Untersuchung, die diesem Arbeitspapier zu Grunde liegt, war es herauszufinden, welche Institution im Unternehmen welchen Schritt bei der Ein- und Fortführung der BSC übernimmt bzw. dabei federführend ist. Der Fokus liegt dabei auf der Zuteilung zum Management bzw....
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