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Strategic and organisational challenges in the integrated marketing communication paradigm shift : a holistic vision
Vernuccio, Maria; Ceccotti, Federica - In: European management journal 33 (2015) 6, pp. 438-449
Persistent link: https://www.econbiz.de/10011436630
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The development of integrated marketing communications at the British General Post Office, 1931-39
Heller, Michael - In: Business history 58 (2016) 7/8, pp. 1034-1054
Persistent link: https://www.econbiz.de/10011609495
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IMC: an integrative review
Tafesse, Wondwesen; Kitchen, Philip J. - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10011689779
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024
Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of...
Persistent link: https://www.econbiz.de/10014495477
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Investigating Word of Mouth as Advertising Tool for Mobile devices in South Africa
Scheers, Louise van; Prinsloo, Carly - In: International Journal of Academic Research in Business … 4 (2014) 11, pp. 332-354
Samsung Electronics entered the mobile device market on the back of their successes in other markets for electronic devices. The mobile device space in South Africa was dominated by Nokia and Blackberry and in a short space of time Samsung stormed into a tie for the top spot alongside Blackberry...
Persistent link: https://www.econbiz.de/10011132512
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Transformationsprozesse im Hochschulsystem in Richtung nachhaltige Regionalentwicklung ("Empirische Illustrationen")
Radinger-Peer, Verena; Pflitsch, Gesa; Freytag, Tim; … - In: Hochschulen und ihr Beitrag für eine nachhaltige …, (pp. 177-207). 2020
Der Beitrag beleuchtet Transformationsprozesse in Richtung nachhaltige Regionalentwicklung an ausgewählten Hochschulen in Deutschland und Österreich. Mittels vier Fallstudien (Universität Augsburg, Albert-Ludwigs-Universität Freiburg, Johannes Kepler Universität Linz und Hochschule...
Persistent link: https://www.econbiz.de/10012194146
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Determinants of economic sustainability in higher education institutions
Chebeň, Juraj; Lančarič, Drahoslav; Munk, Michal; … - In: Amfiteatru Economic Journal 22 (2020) 54, pp. 462-479
Despite the attention being paid to the environmental and social dimension of sustainability of Higher Education Institution (HEI) in the literature, little empirical research has focused on economic sustainability considering the HEI as an entity depending on financial funds provided by...
Persistent link: https://www.econbiz.de/10014461905
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Determinants of economic sustainability in higher education institutions
Chebeň, Juraj; Lančarič, Drahoslav; Munk, Michal; … - In: Amfiteatru economic : an economic and business research … 22 (2020) 54, pp. 462-479
Despite the attention being paid to the environmental and social dimension of sustainability of Higher Education Institution (HEI) in the literature, little empirical research has focused on economic sustainability considering the HEI as an entity depending on financial funds provided by...
Persistent link: https://www.econbiz.de/10012656119
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A model for enterprise resource planning systems in the higher education sector
Madi, Abdallah Abu; Ayoubi, Rami M.; Alzbaidi, Mohammad - In: International journal of enterprise information systems … 17 (2021) 3, pp. 66-84
Persistent link: https://www.econbiz.de/10012605303
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Transformationsprozesse im Hochschulsystem in Richtung nachhaltige Regionalentwicklung ("Empirische Illustrationen")
Radinger-Peer, Verena; Pflitsch, Gesa; Freytag, Tim; … - In: Hochschulen und Ihr Beitrag für eine nachhaltige …, (pp. 177-207). 2020
Der Beitrag beleuchtet Transformationsprozesse in Richtung nachhaltige Regionalentwicklung an ausgewählten Hochschulen in Deutschland und Österreich. Mittels vier Fallstudien (Universität Augsburg, Albert-Ludwigs-Universität Freiburg, Johannes Kepler Universität Linz und Hochschule...
Persistent link: https://www.econbiz.de/10012181893