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Gray, Oliver - In: Young Consumers 6 (2005) 4, pp. 19-23

Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward …) providing a single voice for self‐regulation. Describes how SROs actually enforce the codes by giving advice, handling … improvement. Shows how the 2004 EASA Self‐Regulation Charter makes specific commitments to cover any gaps in existing coverage …

Persistent link: https://www.econbiz.de/10015044105

Initiatives in responsible food advertising

Preston, Jeremy; Paterson, Martin - In: Young Consumers 6 (2005) 4, pp. 38-42

Introduces the Food Advertising Unit (FAU), a coalition of multinational food companies, advertising agencies and the broadcast media which operates under the auspices of the Advertising Association as a centre for information and research on advertising for children; and the Food and Drink...

Persistent link: https://www.econbiz.de/10015044107

Shopping generation

Mayo, Ed - In: Young Consumers 6 (2005) 4, pp. 43-49

Reports research by the National Consumer Council (NCC) into UK children’s experiences and views as consumers; this survey of 10 to 19 year olds found that they form a new shopping generation which is more even consumer brand oriented than American counterparts but feels vulnerable and is...

Persistent link: https://www.econbiz.de/10015044108

Youth marketing in Japan

Sato, Nana; Kato, Yuko - In: Young Consumers 6 (2005) 4, pp. 56-60

Reports on Japan, a country in which the falling birth rate gives marketers some interesting opportunities. Explores how smaller numbers of children leads to more money being spent on each, in particular the “six pockets” or six sources of financial support that children have from their two...

Persistent link: https://www.econbiz.de/10015044110

Advertising to children in Malaysia

Mirandah, Patrick - In: Young Consumers 7 (2006) 1, pp. 74-76

Advertising Practices as the basis of the self‐regulation system; there are no specific laws governing advertising in Malaysia …

Persistent link: https://www.econbiz.de/10015044136

Marketing to children and young people in Norway

Skirstad, Hans E. - In: Young Consumers 7 (2006) 2, pp. 78-80

Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing Control Act (MCA), but this has no total prohibition against direct advertising to children. Outlines the MCA’s concepts of “good marketing practice” and “unfair in...

Persistent link: https://www.econbiz.de/10015044145

“It does my head in … buy it, buy it, buy it!” The commercialisation of UK children's web sites

Nairn, Agnes - In: Young Consumers 9 (2008) 4, pp. 239-253

, advertising techniques and regulation change at a fast pace. Practical implications – Companies which attract a child audience …

Persistent link: https://www.econbiz.de/10015044206

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

Dahl, Stephan; Eagle, Lynne; Báez, Carlos - In: Young Consumers 10 (2009) 1, pp. 46-59

paper offers insights about the content of advergames in practice and the potential problems associated with regulation of …

Persistent link: https://www.econbiz.de/10015044215

Regulating child‐related advertising in Nigeria

Gbadamosi, Ayantunji - In: Young Consumers 11 (2010) 3, pp. 204-214

Purpose – This paper aims to examine the Nigerian advertising environment with children as the target audience in relation to its regulatory system. Design/methodology/approach – A comprehensive review of the extant relevant literature was conducted to provide the needed framework for...

Persistent link: https://www.econbiz.de/10015044254

Exploring the challenges in protecting the identity of small historic towns in Malaysia

Azmi, Nur Farhana; Ali, Azlan Shah; Ahmad, Faizah - In: Open House International 46 (2020) 1, pp. 64-80

Purpose Built heritage constitutes the uniqueness and identity of a place. While being overlooked in existing research, built heritage in small towns is increasingly threatened by dilapidation, exhaustion and disappearance. Therefore, this study aims to examine the challenges in protecting the...

Persistent link: https://www.econbiz.de/10014965140