As governments struggle with rising health care costs, public-private partnerships in constructing and managing public hospitals can provide innovative ways to control costs and improve service. Experience shows that such partnerships offer significant benefits as long as policymakers structure...

Provides a new paradigm capable of integrating and developing research, which, it proposes, gives a better understanding of industrial buyer behaviours. Concludes that the model provided can be used by practitioners as a basis on which to form their marketing message, but not its style of...