By the end of June 1997 there were over 200,000 joint ventures registered in China. The attractions are obvious: cheap … locations and relocating production to China. But it is a big move and there are several factors any company needs to take into …

To say that the corporate reforms of 1978 and China’s subsequent entry into the World Trade Organization (WTO) have … the country and its potential to become the next Asian superpower, but what is the current state of play in China?  …

and boardrooms throughout the USA, the UK and the rest of the European Union – and that word is China. Whether it …’s fascinating statistics – such as 50 percent of the world’s cement production currently going into China, that car production … increased 80 percent last year, that by next year the EU could become China’s most important trading partner, or that the …

China” and possibly leading to shortages and the consequently higher prices elsewhere. Practical implications – Helps … Western companies to understand that China, in addition to providing huge opportunities and markets for them, will also …

Purpose – To add to the information about how Western companies are marketing their products in China, and to provide … Chandler comments on how luxury brand companies such as Gucci are staking out retail space in China as the country's booming … want to move on from supplying just the rich consumers in China, but broaden their business range to the middle and lower …

impartial comments and places the articles in context. Findings – For many years China was referred to as the “Sleeping Dragon …”. Today China is poised to become one of the industrial giants of the 21st century with foreign direct investment (FDI …) reaching 912 billion in 2004. Multi‐national companies are flocking to China drawn by the dual advantage of low labor and …