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Power is shifting but does it matter?
In: Strategic Direction 28 (2012) 4, pp. 6-8
USA, UK and European Union can't quite work out what's gone wrong and why their economies are in such a mess, China, India …
Persistent link: https://www.econbiz.de/10015010703
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Talking and writing our way out of a crisis
In: Strategic Direction 28 (2012) 4, pp. 15-18
an interesting aspect of China's new economic freedom – the use of their own people by multinationals. She also questions …
Persistent link: https://www.econbiz.de/10015010706
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Credit‐crisis “villains” brought to book
In: Strategic Direction 28 (2012) 4, pp. 22-25
these firms exist and that the art of good business practice still thrives. Taylor provides a comprehensive account of China …
Persistent link: https://www.econbiz.de/10015010708
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Tales from the front line of corporate espionage
In: Strategic Direction 28 (2012) 9, pp. 29-32
,800 years ago, monks smuggled silkworm eggs out of China in bamboo walking sticks. The first steps had been taken to breaking an …
Persistent link: https://www.econbiz.de/10015010758
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Multinationals must learn local lessons
In: Strategic Direction 28 (2012) 10, pp. 27-30
Purpose – The aim of this article is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial...
Persistent link: https://www.econbiz.de/10015010768
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Does my bottom line look big in this?
Barry, Ben - In: Strategic Direction 29 (2012) 1, pp. 3-5
Purpose – This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women. Design/methodology/approach – Recommendations are based on survey and focus group research of over 3,500 Canadian, Chinese and...
Persistent link: https://www.econbiz.de/10015010780
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China shows its responsible face
In: Strategic Direction 29 (2012) 1, pp. 16-19
writer who adds their own impartial comments and places the articles in context. Findings – As China takes on the role of …
Persistent link: https://www.econbiz.de/10015010784
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Understanding the contemporary advertising environment
In: Strategic Direction 29 (2013) 2, pp. 10-12
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010792
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The great thrift shift: a survey of the world economy
In: Strategic Direction 22 (2006) 3
Persistent link: https://www.econbiz.de/10015010877
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Split personality (Royal Philips Electronics operations in Asia)
In: Strategic Direction 22 (2006) 4
Persistent link: https://www.econbiz.de/10015010897