Carlos Fandos Roig, Juan; Estrada Guillén, Marta; … - In: International Journal of Bank Marketing 31 (2013) 5, pp. 348-367
Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys have been conducted on customers of financial institutions, and structural...